Being able to iterate fast and see the direct impact is incredible. But normally as a company grows, that agility starts to slip away. It also happened to us. But we do not accept mediocrity. Now, after years of scaling, we’re back to those roots. Here's what the Always Be Shipping ("ABS") mindset means:
If you’re not shipping value, you’re not delivering anything.
In tech, holding back doesn’t just slow you down—it makes you irrelevant. Your customers need solutions that solve their problems, not perfect ideas stuck in development. If you’re not consistently delivering, you’re missing out on opportunities and losing your relevance in the market.
Speed isn’t the enemy of quality; it’s the catalyst for it.
Shipping fast means you can take more risks, make mistakes, and learn faster. The quicker you get real feedback, the quicker you can refine and improve. Perfection is a moving target, and the only way to hit it is through continuous iteration. Fast shipping fuels better quality over time.
Happiness is found in the making and the shipping.
There’s a unique satisfaction in seeing your work come to life, being used, and making a difference. Shipping isn’t just the end of the journey; it’s the start of the next cycle of learning, improving, and creating. The feedback loop from shipping to iterating is what keeps the passion alive.
Not every problem can or should be solved quickly, and that’s okay.
Some decisions are high-stakes and require more careful consideration, thorough research, and yes, even more meetings. But for the majority of things, speed matters. The more you ship, the more you learn, and the better you get. It’s about knowing when to move fast and when to take your time.
The culture of shipping is ingrained in our team.
A culture of fast iterations, quick feedback, and continuous delivery is at the heart of Mollie. It’s what keeps us moving forward, learning faster, and always improving.
